KELETSO YA MOHLOMI: Lilemong tsa morao tjena, ntle le likanale tse tloaelehileng tse kang lisuphamakete, mabenkele a mabenkele le limmaraka tse rekisoang ka bongata, lintho tsa ho bapala tse majabajaba li boetse li na le mecha ea thekiso e ntseng e tsoela pele. Ntle le moo, joalo ka mokhoa o mocha oa lipopi tsa k'hothone, lik'hamphani tsohle tse boreleli li ka ela hloko.
LIEKETSENG
Haufinyane tjena, litaba tsa hore lipopi tse kang "Lina Belle" le "Bing Dwen Dwen" li 'nile tsa tlatlapuoa li fetohile tse lebisang tlhokomelo ea sechaba. Motlalehi ea tsoang Setsing sa Mecha ea ho bapala sa China le kantle ho naha o hlokometse hore neng kapa neng ha IP e tsebahalang e hlaha, lihlahisoa tsa eona tsa pele tse tsebahalang li tla ba le lintho tsa ho bapala tse boreleli.
Joaloka ntho ea ho bapala e tloaelehileng, lintho tsa ho bapala tse mahlahahlaha li na le mefokolo e totobetseng ea nako ea selemo, hangata e chesa ka hoetla le mariha, 'me e lerootho nakong ea selemo le lehlabula; empa hape li na le melemo, e ka sebelisoang e le lintho tsa ho bapala bakeng sa masea le bana ba banyenyane, e le khetho bakeng sa batho ba baholo, le e le limpho bakeng sa ba bang. Qetellong ea selemo le qalong ea selemo, lintho tsa ho bapala tse majabajaba li rekisoa hantle, haholo-holo lihlahisoa tse fapaneng tse lumellanang le sehlooho sa Selemo se Secha. Ha re sheba selemo kaofela, liteishene tse ntseng li hlaha li ntse li phahama, tse lebelletsoeng ho fetoha mocha oa lintho tsa ho bapala tse majabajaba.
DITHO TSE FUBEDU TSA SELEMO TSE REKISOA HO TLOSA
Shijiazhuang Nansantiao Jinzheng Toys City ke 'maraka o rekisoang ka bongata ho Hebei, liprofinse tse tharo tse ka leboea-bochabela, Inner Mongolia, Shaanxi le libakeng tse ling. Mookameli oa toropo ea toy o ile a bolella baqolotsi ba litaba hore ka mor'a ho kena mariha, thekiso ea lintho tsa ho bapala tse majabajaba motseng oa toy e ntle haholo, haholo-holo lihlopha tse fapa-fapaneng tsa li-zodiac le lihlopha tsa batho ba tummeng ba Inthaneteng. Lipapali tse majabajaba tse lumellanang le lihlooho tsa linaleli le tsa Selemo se Secha li bitsoa 'lisebelisoa tse khubelu', 'me hangata li rekisoa selemong se fetileng. Ka Pherekhong selemong se fetileng, ho qhoma ha seoa sa Shijiazhuang ho ile ha lebisa tlhokomelong ea 'thepa e khubelu' ho barekisi, kahoo e mong le e mong o hlokolosi haholoanyane selemong sena, ntle le ba seng bakae Matla a stocking a batla a le maholo, 'me barekisi ba bangata ha ba na sebete. ho bokella ka bongata. Leha ho le joalo, "thepa e khubelu" ea selemo sena e sebelitse hantle haholo, 'me tlhoko ea lisuphamakete e eketsehile. Bahoebi ba bangata ba ka fetisetsa thepa ka nakoana feela ho bahlahisi, 'me ka lebaka la seoa, lehloa le lengata, joalo-joalo. Thepa le lipalangoang ha li boreleli ka lebaka la lintlha. Ka la 24 Pherekhong, ha moqolotsi oa litaba a ne a buisana le Motsamaisi oa Ren, "thepa e khubelu" 'marakeng oa lipapali oa Shijiazhuang ha e le hantle e ile ea rekisoa.
Ntle le lihlahisoa tse lumellanang le sehlooho sa Selemo se Secha, "thepa e kholo" (lihlahisoa tse nang le boholo bo boholo) le tsona li ile tsa rekisoa hantle selemong se fetileng, joalo ka likhantsi tse kholo tse tšoeu, mesamo e telele ea ho lahlela le lihlahisoa tse ling. Motsamaisi Ren o boletse hore qetellong ea selemo, lik'hamphani tse ngata li tla reka lintho tsa ho bapala tsa maemo a holimo e le limpho bakeng sa basebetsi le bareki. Lintho tsa ho bapala tse majabajaba tsa Shijiazhuang Nansantiao Jinzheng Toys City li tsoa haholo Guangdong, Shandong, Hebei le libakeng tse ling, tsa pele le tse lumelletsoeng, tse ka fihlelang litlhoko tsa bareki ba fapaneng.
Qetello ea selemo ke nako e chesang ea ho rekisa lintho tsa ho bapala tse majabajaba. Nakong e setseng ea selemo, barekisi ba tla nka karabelo e nakong mabapi le maano a thekiso a ipapisitseng le litlhoko tsa bareki ba hajoale ho khothaletsa thekiso. Mookameli Ren a re kaha li-toy tse boreleli li loketse limpho haholo, li boetse li batloa ke batho ba bangata nakong ea mekete e fapaneng. Nakong ea Mokete oa Selemo, "thepa e khubelu" le "thepa e kholo" e bonolo ho rekisoa, 'me mehlala ea letsatsi le letsatsi e rekisoang ka ho fetisisa e kenyelletsa lipopi tse sa tšoaneng, lihlahisoa tsa IP le lihlahisoa tse ling.
LITŠOANTŠISO TSE HLAHANG TSA BOHLOKOA
Lilemong tsa morao tjena, ntle le likanale tse tloaelehileng tse kang lisuphamakete, litsi tsa mabenkele le limmaraka tse rekisoang ka bongata, ho boetse ho na le liteishene tse ntseng li hlaha tsa thekiso bakeng sa lintho tsa ho bapala tse majabajaba.
★Mabenkele a mabenkele / mafapha. Mabenkele a ntseng a eketseha a mabenkele / mafapha a mangata mabenkeleng a mabenkele le literateng tsa khoebo, joalo ka MINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, joalo-joalo, ke liteishene tse ncha tsa thekiso ea lintho tsa ho bapala. Monate Nest Culture, Laiyang Shihong, Meng Shiqi le lik'hamphani tse ling tsa lipapali li sebelisane le mocha ona. Ho ea ka litlaleho, mabenkele a li-chain boutique/mafapha ke a bacha haholo, 'me theko ea thekiso ea lihlahisoa ha e phahame, ho tloha ho li-yuan tse seng kae ho ea ho tse ngata tsa yuan. Likanale tsena li tenyetseha haholo, hangata li rekisa se tsebahalang, 'me li ka ntlafatsa kapele lihlahisoa tse rekisoang ho latela liphetoho tsa mebaraka. Tšebelisano le mecha ena e hloka hore lik'hamphani li utloisise mekhoa ea 'maraka le ho hlahisa lihlahisoa tse lumellanang le mekhoa ea' maraka le likhetho tsa bareki. Ka kakaretso, lihlahisoa tse nang le tumello ea IP, setaele se setle, ho bapisa mebala e tsebahalang le litšobotsi tse ling li tumme haholo.
Ka lebaka la hore boholo ba likanale tsena li tlanngoe ka liketane, haeba ho ka fihleloa tšebelisano-'moho, e tla kenya letsoho haholo tšebetsong ea k'hamphani. Likhamphani tse ling lipuisanong li boletse hore seteishene sa mabenkele sa mabenkele / lefapha se kentse karolo ea 50% ea ts'ebetso ea bona.
★Tšoara mochini oa lipopi. Lilemong tsa pele, ha ho phahama ha mechini ea lipopi ho qala hape, phello ea ho khanna thekisong ea lintho tsa ho bapala tse majabajaba e ne e le ea bohlokoa haholo. Lilemong tsa morao tjena, mabenkele a mabenkele, literata tsa khoebo, libaka tsa bohahlauli le libaka tse ling li na le mabenkele a khethehileng a mochini oa claw. Mechini ea manala e bontšitsoeng ka lebenkeleng ke ea boholo bo fapaneng, 'me lintho tsa ho bapala tse boreleli ka har'a mochini oa manala le tsona li na le boholo bo fapaneng. Letsatsi le leng le le leng la phomolo, u ka lula u bona mabenkele ana a tletse bana le batho ba baholo.
Mabapi le mochini oa claw joalo ka mocha oa thekiso ea lintho tsa ho bapala, indasteri e na le maikutlo a fapaneng, ba bang ba lumellana 'me ba bang ba hana. Leha ho le joalo, ho ea ka maikutlo a moqolotsi oa litaba, ho fapana le lilemo tse 'maloa tse fetileng, boholo ba mechine ea claw e ne e le lihlahisoa tse tlaase le tsa maiketsetso. Hona joale mocha o hlakile hore o hōlile ebile o hlophisehile, 'me palo ea lihlahisoa tsa' nete tse lumelletsoeng le tsa boleng bo holimo e ntse e eketseha. Mohoebi ea sebelisang mochini oa claw Toropong ea Tianhe, Guangzhou o ile a bolella baqolotsi ba litaba hore bacha ba na le litlhoko tsa lihlahisoa ha ba tšoara lipopi. Lihlahisoa tse seng ntle, tse mpe, kapa tsa boleng bo tlaase li ke ke tsa hohela bareki, kahoo ba tla batla lihlahisoa tse lumellanang le tsona ha ba khetha lihlahisoa. Bacha baa e rata.
★Likanale tsa khale tsa ho bapala. Ka 2021 feela, ho tla ba le mabenkele a macha a makholo a macha naheng ka bophara, 'me ha ho pelaelo hore mocha oa papali ke ona mocha o tsebahalang haholo hajoale. Lintho tsa ho bapala tsa Plush li boetse li hokahana le liteishene tsa Chaowan, joalo ka Chaowan brand e hlahisang lihlahisoa tsa li-blind box tsa lintho tsa ho bapala tse boreleli. Motlalehi o boetse a bona ka lebenkeleng la TOP TOY hore ho na le lintho tsa ho bapala tse bonojoana tse bonojoana li bonts'itsoeng lishelefong tsa eona, 'me litheko tsa mabenkele li tloha ho li-yuan tse mashome a supileng ho isa ho tse mashome a robeli ho isa ho tse makholo a mabeli kapa a mararo. Ho latela litšoaneleho tsa theko le seteishene, ho ka bonoa hore lintho tsa ho bapala tse boreleli tse rekisoang ke seteishene sa Chaowan ha lia lokela ho ba tsa feshene feela ka moralo, empa hape le tsa boleng bo botle le bokhabane. Liao Tangkui, motlatsi oa molaoli kakaretso oa Shenzhen Mengshiqi Cultural Industry Co., Ltd., o re o boetse a hlokometse hore bahlahisi ba bang le liteishene tsa feshene indastering ba leka ho tsoela pele ho khothaletsa mabenyane a matle le a maemo a holimo. Phello e sa ntse e tla bonahala, empa ke letšoao le setšoantšo sa lintho tsa ho bapala tse boreleli. Ho ntlafatsa lintlha ka tsela.
★Member store. Ho bula lebenkele la litho ke tataiso ea phetoho ea li-hypermarket tse ling hona joale, tse kang Metro, Carrefour, Yonghui, joalo-joalo, tseo kaofela li ntseng li eketsa mohlala oa lebenkele la litho. Lik'hamphani tse ling tse majabajaba le tsona li sebelisane le mabenkele a litho, 'me li kentse letsoho hantle tšebetsong ea k'hamphani. Lebenkele la mofuta ona le sebeletsa litho, le na le boemo bo batlang bo le holimo, 'me le na le litlhoko tse phahameng tsa boleng ba sehlahisoa. E loketse lik'hamphani tse nang le lihlahisoa tsa boemo bo bohareng ho isa holimo. Ho feta moo, e le ho sireletsa litokelo le lithahasello tsa litho, theko ea lihlahisoa mabenkeleng a litho hangata e tlase ho feta theko ea 'maraka, kahoo e loketse lik'hamphani tse batlang ho phahamisa lihlahisoa tsa tsona ho feta, le nako e khutšoanyane, pop- holimo le mefuta e meng ea tšebelisano ke eona e molemohali.
A TS'ELISO TEBELLO
Ho ea ka pono ea lintho tsa ho bapala tse majabajaba tse rekisoang ka ho fetesisa 'marakeng, sehlopha sa laesense ea IP ehlile se chesa haholo, haholo IP e tsebahalang; ho boetse ho na le 'maraka oa lintho tsa ho bapala tse entsoeng ka botsona, joalo ka letoto la likolobe tse pinki le mebutlanyana ea Lolita, e khothalletsoang haholo ke likanale. Ho feta moo, lilemong tsa morao tjena, ho na le mokhoa oo lik'hamphani tsa li-toy tsa li-plush li ka o ela hloko, e leng lipopi tsa k'hothone.
Lipopi tsa k'hothone, ke hore, lipopi tse entsoeng ka k'hothone, li ile tsa qala ho hlaha e le lihlahisoa tsa linaleli, 'me butle-butle tsa fetoha lihlahisoa tsa motho ka mong tse kopanyang boqapi ba setso, moruo o motle le tšebeliso ea moea. Ho ea ka "2021 Cotton Doll Player Insight Report" e lokolitsoeng ke Weidian, har'a basebelisi ba lipopi tsa k'hothone, tlaleho ea "post-95s" le "post-00s" e fetang 69%; ka 2021, palo ea basebelisi ba rekang lipopi tsa k'hothone inthaneteng e tla fihla ho milione e le 'ngoe, Phallo ea thekiso e fihlile ho li-yuan tse limilione tse likete.
Ho na le liphapang tlhahisong ea lipopi tsa k'hothone le lintho tsa ho bapala tse majabajaba, haholo-holo ka hore litlhoko tsa boqapi le lintlha li phahame, empa ts'ebetso e akaretsang e ea ts'oana, ka hona ho na le lintho tse ngata tsa ho bapala tse fanang ka khoebo ea lipopi tsa k'hothone, le tse ling. Ha fektheri ea khoebo ea kantle ho naha e fetoloa thekiso ea lehae, lipopi tsa k'hothone li ile tsa nkoa e le morero oa bohlokoa oa ntlafatso. Ka hona, ho sa tsotellehe hore na khampani e na le matla a ho hlahisa lipopi tsa k'hothone, mokhoa ona o tšoaneloa ke tlhokomelo.
Nako ea poso: Feb-25-2022