Haufinyane tjena, Komiti ea Machabeng ea Liolimpiki e lokolotse Tlaleho ea Papatso ea Lipapali tsa Liolimpiki tsa Mariha tsa Beijing (eo ka mor'a moo e bitsoang Tlaleho). Ho latela lintlha tse tsoang mekhatlong e ikemetseng ea lipatlisiso, rekoto ea batho ba limilione tse likete tse 2.01 lefatšeng ka bophara ba ile ba shebella Lipapali tsa Liolimpiki tsa Mariha tsa Beijing ka seea-le-moea, thelevishene le sethala sa dijithale, keketseho ea 5% ho feta Lipapali tsa Liolimpiki tsa Mariha tsa Pingchang lilemong tse 'ne tse fetileng. Ntle le moo, Lipapali tsa Liolimpiki tsa Mariha tsa Beijing le tsona li fane ka likarabo tse khotsofatsang mabapi le tšebelisano ea lithuso, taolo ea lihlahisoa tsa franchise, jj.
Tlaleho e bontša hore bamameli ba lefats'e ba shebelletse metsotso e limilione tse likete tse 713 tsa litlaleho tsa Liolimpiki ka likanale tsa baphatlalatsi ba litokelo tsa Liolimpiki, keketseho ea 18% ho feta Lipapali tsa Liolimpiki tsa Mariha tsa Pingchang. Kakaretso ea nako ea khaso ea baphatlalatsi ba lumelletsoeng sethaleng sa dijithale e fihletse rekoto ea lihora tsa 120670. Palo ea basebelisi ba ikemetseng ba webosaete ea semmuso ea Liolimpiki le sethala sa ts'ebeliso ea mehala nakong ea Liolimpiki tsa Mariha tsa Beijing e fihlile ho limilione tse 68, e fetang habeli ea Liolimpiki tsa Mariha tsa Pingchang. Palo ea tšebelisano ea mecha ea litaba ea sechaba ea Liolimpiki nakong ea ketsahalo le eona e fihlile ho limilione tse likete tse 3.2.
Mopresidente oa IOC Bach o ile a bua hantle ka sena: "Lipapali tsa Liolimpiki tsa Mariha tsa Beijing ke boemo bo phahameng ka ho fetisisa ba ho nka karolo ha digital historing."
Tlhokomelo e eketsehileng ea bamameli le eona e tla tlisa chelete e ngata ho IOC. Tlaleho e bontša hore kakaretso ea chelete ea IOC ho tloha 2017 ho ea ho 2021 e tla ba lidolara tse limilione tse likete tse 7,6 tsa US, tseo chelete ea tsona e tsoang litokelo tsa ho phatlalatsa mecha ea litaba e tla ikarabella bakeng sa 61% le chelete e tsoang ho Olympic Global Partner Program e tla ikarabella bakeng sa 30%. Tsena tse peli li etsa mehloli e 'meli ea bohlokoa ea chelete ea IOC.
Ho latela Lenaneo la Tšebelisano ea Lefatše la Liolimpiki, ho tloha 2017 ho isa 2021, lekeno la IOC lebaleng lena le tla eketseha ka 128.8% ho feta potoloho e fetileng. Hajoale, likhoebo tse 13 lefats'eng ka bophara li kentse Lenaneo la Olympic Global Partnership Program, ho kenyeletsoa Alibaba le Mengniu naheng ea China.
E le tlatsetso Lenaneong la Tšebelisano ea Lefatše la Liolimpiki, Komiti ea Tlhophiso ea Liolimpiki tsa Mariha ea Beijing e boetse e na le lenaneo la tšehetso bakeng sa Liolimpiki tsa Mariha tsa Beijing. Ho ea ka Tlaleho, morero oa tšehetso bakeng sa Liolimpiki tsa Mariha tsa Beijing o thehile maemo a mane, a hohela balekane ba fetang 40, ba entseng tlatsetso e kholo ho sepheo se seholo sa "batho ba limilione tse 300 ba kenang lipapaling tsa leqhoa le lehloa".
Mabapi le franchising, IOC e ile ea rorisa ka ho khetheha thepa e nang le laesense e amanang le mascot "Bing Dwen Dwen". Tlaleho e bontša hore thekiso ea "Bing Dwen Dwen" e etsa karolo ea 69% ea thekiso ea lihlahisoa tsohle tse ngolisitsoeng ka molao tsa Liolimpiki tsa Mariha tsa Beijing, ho tloha lipapaling tse majabajaba, lintho tsa ho bapala tse entsoeng ka matsoho, liketane tsa linotlolo ho ea ho libeche. Nakong ea Liolimpiki tsa Mariha tsa Beijing, palo ea thekiso ea lintho tsa ho bapala tse boreleli, mascot ea "Bing Dwen Dwen", e ne e le limilione tse 1.4. Ho tloha ka Mots'eanong selemong sena, thekiso ea lintho tsa ho bapala tse boreleli, mascot ea "Bing Dwen Dwen", e fihlile ho limilione tse 5.2.
Joaloka morekisi ea hloahloa oa liphoofolo tse pentiloeng, re ka fana ka litšebeletso tsa tloaelo tsa OEM, re ka etsa hore litabatabelo tsa hau li phethahale. 'Me selemo se secha sa Machaena se tla tla haufinyane, selemong se tlang ke Mmutla, re na le mebutla e mengata.lintho tsa ho bapala tse bonolosetokong hona joale, amohela potso ea hau!
E qotsitsoe ho "China Sports News"
Nako ea poso: Oct-27-2022